The WOMBAT Strikes Back -- WOMBAT 2 in San Francisco

WOMMA's Word-of-Mouth Basic Training Conference is coming back for more. WOMBAT 2 will be in San Francisco June 20-21, 2006.

I won't be able to make this one unfortunately as I'm teaching my summer class on WOM, buzz, and viral marketing communication (and missing two class periods in a row during the summer term is like missing a full week in a regular semester). I'm bummed that I'll have to miss the keynote speech by Shel Israel and Robert Scoble, authors of Naked Conversations :-(

But hopefully there will be some good blog coverage of the event that we can all follow!

Disclosure: Advisory Board Member of WOMMA