Thursday, March 09, 2006

Ever Wonder How You Build A Course On Word-of-Mouth, Buzz, and Viral Marketing Communication?

Well here's your chance to find out.

I'm starting to blog on my "WOM Teach" site as I design my new special topics course in WOM, Buzz, and Viral Marketing Communication.

The goal is to get students interested in the course before it starts and to invite comments from people in the blogosphere so that we can make it the best learning experience for my students.

You can read the course description here. Then you can read my first step in designing the course, the learning objectives.

Don't be shy, go on over and check it out. Here's the link to add it to your reader.