Saturday, March 18, 2006

Consumer-Generated Media: The Birth of the Word-of-Mouth Industry

Here's an announcement that just went out on the Northeastern University e-mail system...

Please join Dr. Walter Carl of the Communication Studies Department for a public lecture:

Consumer-Generated Media: The Birth of the Word-of-Mouth Industry

Word-of-mouth and consumer generated media are hot topics now as companies struggle to break through a mediascape cluttered with advertisements, deal with a growing distrust of corporate-affiliated messages, figure out a consumer market that demands greater control and engagement, and try to understand how new communication technologies amplify peer-to-peer communication and influence, both in the online and offline worlds. In his talk Dr. Carl will discuss the resurgence of interest in word-of-mouth and how his research intersects with two of the biggest challenges facing this nascent industry: ethics and measurement standards. To learn more you can visit Dr. Carl's research blog at

Wednesday, March 22, 2006
335 Shillman
Activities Period: 12:00 p.m. - 1:15 p.m.

For More Information Please Contact Meaghan Sinclair at

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