Need The Latest Stats on Word-of-Mouth For Your Presentation Tomorrow?

I receive a call or e-mail at least once a week from a reporter, a company, a student, etc. where a question is asked about the latest stats on WOM. Well my life just got a lot easier because I can refer them to a resource provided by the Word of Mouth Marketing Association called "Stats, and Data, and Numbers, Oh My!" (PDF).

It's billed as "all the facts and figures about word of mouth that you can eat" and it's a good thing because there's a lot of hungry people out there looking for this information.

The stats are organized according to four areas: 1) why WOM is important, 2) who is creating and relying on WOM, 3) where WOM is happening, and 4) what is being said.

The numbers were compiled by Ann Green of Millward Brown, Ed Keller of the Keller Fay Group, and Greg Wester of VoodooVox for WOMMA's recent WOMBAT 2 conference in San Francisco.

Bon appétit!

Hat tip to the WOMMA Research Blog

Disclosure: WOMMA Advisory Board Member



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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication

SPIDERs! Social Psychology of Information Diffusion Educational Resources

Light blogging lately because of all the activity on my teaching blog. But this one will make up for it.

Here's a great website for all things relating to "the spread of culture, information, and even diseases": the Social Pyschology of Information Diffusion -- Educational Resources page.

No arachnophobia here! This is an incredible resource for such topics as social networks, memes, contagion, persuasion, word-of-mouth, rumors and gossip, etc. There are also some very helpful bibliographies on these topics as well as primers for key conepts on information diffusion, communication, and social influence.

The site is maintained by Dr. Alan Reifman, a faculty member at Texas Tech University in the Department of Human Development and Family Studies.

Definitely check it out!

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication