Talk About An Effective Use of Cause and Viral Marketing: Dove's "Evolution"

Here's an excellent example of a company using viral and cause marketing. It's part of Dove's Campaign for Real Beauty and the name of their viral clip is "Evolution." [option to download or open clip in Windows Media Player]

Not only is it well crafted, there's an opportunity to pass-along the clip, get involved with the Dove Self-Esteem Fund, and join in a discussion in Dove's self-esteem forum (all available at the campaign web site)

Reflect and pass it on!

Thanks to Liz Stokoe's post to the DARG listserv for making me aware of the clip

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication