Calling all advanced Twitter users: Can one Twitter account mirror "tweets" that includes a reference to another account?

Still working on my @openwom experiment with Twitter and I need some help.

Here's what I want to do: when people pass-along or receive some type of word-of-mouth communication about an organization, brand, product, or service (especially those communication episodes that are not otherwise digitally trackable) I want them to be able to tweet about it by including "@openWOM" in their tweet (see my last blog post for details). This would be a way to make their offline and non-publicly available online WOM easily trackable by using a tool like Tweet Scan.

Tweet Scan allows people to create an RSS feed of a search query that would include @openWOM in it (like this). But the problem for Twitter users is that people using Twitter can't follow an RSS feed (to my knowledge); they can only follow other Twitter user accounts.

I was hoping that people could just "follow" @openWOM and get all the tweets from people who have included "@openWOM" in the tweet they made.

So, my question is, can one Twitter account (i.e., @openWOM) "mirror" tweets made by other Twitter users if the other user includes "@openWOM" in their Tweet?

Any help would be greatly appreciated!

-->
Tags: WOM word of mouth Word-of-Mouth Marketing marketing communication

@OpenWOM -- Join Me In Experimenting with Twitter for WOM Research

I love to try new things to better understand how people talk, form relationships, organize, make sense of their lives, engage in WOM... pretty much all things related to communication. And part of what I get to do at Northeastern and for ChatThreads is experimenting with new ways of research (literally, searching or looking again in a new way).

Off and on since last October (more off than on, I have to admit) I've been experimenting with using Twitter as a way of keeping a publicly-available diary of my WOM communication practices. When I have a WOM communication episode (either I'm receiving a recommendation, giving one, or just talking about an interesting organization, brand, product, or service) I post ("tweet") to an account set up at Twitter: @OpenWOM

I called it "OpenWOM" to highlight that it would be an open resource to anyone who wants to use it as another means to find out what people are talking about especially for communication that would otherwise not have a public record (for example, if it's one-to-one or few-to-few communication like face-to-face, phone, IM, e-mail, etc., where there currently isn't a publicly available record).

Here's an example of what I've done with it so far (you only have 140 characters with Twitter so you have to be brief and I've developed some codes which I've explained below).

The following WOM episode took place with four colleagues after a recent trip I had through the Orlando airport. I was telling them about Clear, which is a new security system where you pay an annual fee, get a fingerprint and retina scan, and then can breeze through all the long security lines. We discussed the pros and cons of it, and it was mostly cons. Here's how I represented it to OpenWOM:

@openwom Clear ** 4 cow talked abt new security system I saw at ORD airport - fingerprint and retina scan to breeze thru security

Right now all my tweets to OpenWOM have had six components:

1) The OpenWOM twitter code ("@openwom"): this just needs to appear somewhere in the post so that it gets associated with the OpenWOM project.

2) OBPS ("Clear"): this is the organization, brand, product, or service that is being discussed

3) Valence or Polarity ("**"): this is a measure of valence, whether it was positive, negative, or mixed. It's a five-point scale with "*" meaning it was really negative, "***" mixed, and "*****" really positive

4) Number of people present ("4"): this is simply the number of people, including yourself, that were participating in the conversation

5) Relationship Type of Others Present ("cow"): this stands for coworkers, colleagues, or business associates. There are seven relationship-type codes so far: str (stranger), acq (acquaintance), fri (friend), bfr (best friend), rps (romantic partner or spouse or significant other), rel (relative/family member), and cow (co-worker, business colleague, boss, etc.).

6) Brief Summary of Conversation: i just try to give enough detail for people to get the gist, or for something that I want to remember about it and retrieve later.

At this point I'd like to open it up to others in the spirit of seeing what people do with it. You can check out new tweets by typing "track openwom" in your Twitter account.

I use it for research. Others may use it to show others what they're talking about or to learn what others are talking about. You can also use it as a memory device in case someone gives you a good recommendation.

So, if you are so inclined, send a tweet to @openwom and start sharing your conversations. (You need a Twitter account if you don't have one yet.) Discover new uses for it, propose new codes, offer suggestions for improving it, trash it (constructively, please), etc. You can leave feedback as comments to this post.

Reminder: if you want to track what other people are posting to OpenWOM then type "track openwom" in your Twitter window. Or you can use Tweetscan and enter "@openwom"

Enjoy!

-->
Tags: WOM word of mouth Word-of-Mouth Marketing marketing communication openwom