Live from Athens! (Georgia, that is)

In Athens at the University of Georgia for the Connect Public Relations and Social Media Conference.

The conference kicked off last night with Kevin Dugan talking about the new world of social media and the opportunities, and potential dark side, it presents for PR professionals. His talk was titled "We>Me" and did a nice job to set up some of the core issues with social media: transparency, human connection, having clear goals for working with social media technologies rather than just the "shiny tools" themselves. He also asked us to consider "what is content?" -- PR traditionally considers just "text" as content but he feels it's much broader including audio, video, links, comments, etc.

I speak at 10:30 am on "Organizing for Conversation: What Research Needs to Tell Us". I will discuss my four phase model of conversational engagement which focuses on how organizations come to understand what it means to "join in the conversation".

Here are the official social media venues: conference blog, Flickr pics, and Twitter feeds.

Should be fun!

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication UGA Connect 2007 Conference