Another request for resources, this time from a postgraduate student at Edith Cowan University in Perth, Australia. She is doing her thesis about WOM as a factor in persuading students to study overseas (specifically, for higher education).
If anyone knows of any research or information regarding this topic please include them in the comments or let me know and I'll put you in contact with the student!
By the way, folks interested in WOM, Social Media, and Higher Education should check out the HigherEdBlogCon website.
Thanks!
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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication
Monday, April 16, 2007
WOM Marketing for Higher Education and Studying Overseas -- Call for Resources
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