Thursday, April 24, 2008

WOMM-U: Bienvenidos a Miami!

With all due respect to Will Smith, I am looking forward to receiving this greeting while at WOMMA's WOMM-U event.

I'll be a faculty member (a tough stretch for me, I know) facilitating one of the highly interactive sessions on "How Does WOM Scale?" where we'll discuss issues of scalability, measurement, and optimization for WOM initiatives.

These are small group discussions of 10-12 people and will be driven by questions and comments from the group members. I will bring some talking points, however, based on exciting new research I've been doing with ChatThreads as it relates to these issues.

Dr. Kate Niederhoffer, VP of Measurement Science at Nielsen Online, will be the other faculty member/facilitator on the same topic.

It all goes down May 8-9, 2008.

Hope to see you there!

PS -- Don't worry. There won't be any grades and I won't bring my red pen with me. :-)