Well, the folks at Edelman and PRWeek outdid themselves in putting on an informative and interactive conference on the implications of social media for the communication industry (esp. PR and journalism) and educating current students.
I started blogging during the event (see my last post) but was unable to keep up with all that was going on. Fortunately, the organizers taped everything and posted it on its New Media Summit 2007 website. I understand that summaries and/or transcripts of the sessions will also be available. These will make for great teaching tools as well. (Hopefully Edelman will leave this site up for a while or enable educators to load the videos on to faculty members' course management systems for when we teach classes).
A consistent theme for the conference was the following observation offered initially in the opening panel last night:
People have a tendency to overestimate the short-term consequences of the new social media technologies, and underestimate the long-term consequences.Clearly, we're still in the early days of these consequences and it's an exciting time to be researching and teaching in this space.
It's hard to say which was the best panel of the day, but if you are going to view just one or two of them, I would pick the "Co-creating Content" panel or the "What's Next for New Media" panel. On the Co-creating Content panel I really enjoyed hearing from the Zagats because they talked about how they were involved in customer reviews and co-creation many years ago when first starting their Zagats guides. Plus, some of the jokes from Bob Mankoff were very, very funny (even more amusing were Jackie Price's attempts to reign him in and keep the panel on topic -- eventually even she had to give in to his wit; by the way, if you want to learn how to do an excellent job of transitioning between speakers as a moderator watch how Jackie did this -- they were seamless!).
Of course, you can watch my panel session as well ("Enabling the Digital Generation"). Having the chance to participate with David Weinberger and Merrill Brown was a pleasure!
Anyhow, enjoy the videos and thanks again to Edelman!
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication Edelman New Media Summit 2007