I'm very excited to announce that I will be participating on a panel at the New Media Academic Summit 2007 in New York City next week. It's hosted by Edelman and PRWeek is the media partner.
As stated on the summit website, the summit will...
...convene business leaders, academics, journalists, bloggers and communications professionals to discuss the challenges facing universities in preparing the next generation of graduates.The agenda is terrific and includes such topics as:
The Changing Media LandscapeI'll be on the "Enabling the Digital Generation" panel which is billed as a "brainstorming session [that] looks at the digital Q of college graduates and expectations employers have of a college graduate’s digital knowledge." My co-panelists are David Weinberger from Harvard's Berkman Center for Internet & Society and John Edelman, Managing Director of Global Human Resources at Edelman.
Engaging Consumers Through Social Networks
Building Corporate Reputation from the Inside Out
Advocacy and Grassroots Engagement
The Era of Citizen Journalism
Ethics and Rules of Engagement in New Media
Enabling the Digital Generation
What's Next for New Media
There look to be about 80 participants from a number of leading academic programs across the country. I'm told they will be webcasting each session so be sure to check it out!
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication New Media Academic Summit 2007