I recently learned that the Word-of-Mouth Communication Study blog was included as one of the Top 10 blogs for PR, Marcom, and HigherEd. The list was compiled by Robert French from Auburn University. His blog and associated resources at Auburn Media are excellent and should be included in the Top 10 as well, but he modestly put himself at number 11.
Here's the introduction that Robert put together for the list:
Public relations from the academic point of view. These links represent some of the people teaching the future PR practitioners of our world and those practicing PR for their universities. What do they have in common? They are blogging. Their views are important to the wider public relations conversation occurring online. To the PR practitioners of the world, your concerns are important to these bloggers. Without active involvement from practitioners, how else may future PR practitioners be prepared for post-graduate life? To recent adopters, or those just exploring social media for their classes, may this list serve as a jumping off point for your efforts. Please engage these educators in conversations.Given this description interested reasders may want to check out my class blogs: Advanced Organizational Communication and WOM, Buzz, and Viral Marketing Communication.
I encourage folks to check out the other great blogs and wikis on the list.
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication