Friday, October 27, 2006

Playing 20 Questions With Ethics -- It's Not Just A Game

WOMMA is at it again on the ethics front. Building from their Ethics Code and Honesty ROI framework (Relationship, Opinion, and Identity), the Ethics Council has created a tool to help organizations evaluate whether or not their next WOM marketing program falls within what could be considered ethical boundaries. WOMMA has submitted their "20 Questions Ethics Assessment Tool" in draft form and is inviting public comment.

This document is very timely given recent revelations by Edelman about its role in the Wal-Mart flogging (fake blogging) scandal and other violations of the Ethics Code such as LonelyGirl15

Disclosure: WOMMA Advisory Board member