Tuesday, April 18, 2006

Free Lunch Teleconference on Word-of-Mouth Marketing Ethics

Who ever said there's no such thing as a free lunch?

On Wednesday, April 19th, at 12 noon, the Word of Mouth Marketing Association will be offering a free seminar on word-of-mouth ethics.

The title of the seminar is "WOM Ethics: A Practical Guide to Doing it Right."

The seminar is free so that as many people as possible can benefit from this important issue. Simply dial 512-225-3050 and then enter passcode 772541#

Andy Sernovitz from WOMMA will be talking about the WOMMA ethics code and principles of ethical WOM. Gary Spangler from DuPont will be talking about the practical, company-wide implementation of the ethics principles behind the code. And then I will be speaking about my research on the role of disclosure in organized word-of-mouth marketing programs. You can learn more at http://womma.org/telecon.htm

In the interests of full disclosure, only the teleconference is free. You have to bring your own lunch :-) (and I'm an advisory board member of WOMMA)