Podcasting, Part 2

Bill Flitter from Pheedo is doing his "Part 2" presentation about podcasting.

One of the benefits of podcasting is the time-shifting of information (meaning it's "on demand" and content you can take with you when you go and where you go).

Pheedo does integrated marketing campaigns across RSS, blogs, and podcasts (so podcasts are just one piece of a larger pie).

One case study Bill mentioned is putting product placement in a podcast. The key point that it made the promotion so effective was that is very relevant to the podcaster's audience. The podcaster invited his listeners to become viewers into his show which was ideal because the company wanting advertising has a very visual product that meshed well with what the podcaster was doing for that show: GoToMeeting

Content-added (later Friday night): It seems that this "monetization" of podcasting is similar in themes to traditional media but just with the new medium of podcasting. One difference may be that the audiences, at least for the time being, are smaller and more personalized than traditional "mass media" and so there's more of a sense of personal endorsement and recommendation from the podcast creator. I wonder how long this perception will last...