And That's A Wrap from Hamburg!

That's it! Nils Andres has just wrapped up the conference. Everyone is engaging in their leave-taking behaviors (as we communication people like to say).

Stay tuned for another post in the next couple days about the effectiveness of viral marketing campaigns like the subservient chicken campaign. I've had some great conversations with Steven Erich from Crispin Porter + Bogusky, the company that developed the campaign.

I hope readers found these postings helpful. This is my first time blogging at a conference like this. I'd love to hear your feedback and constructive criticism (or even nasty, harsh complaints!).