As an update to an earlier post here's a link to a free PDF version of the Admap article: "Is Talking Getting You Anywhere? Measuring WOM Marketing." (Get it now because the link is only good for 30 days. Tick tock, tick tock...).
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Tags: WOM word of mouth Word-of-Mouth Marketing marketing communication
Monday, April 06, 2009
Update: Free PDF of Admap article
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