Saturday, October 20, 2007

Constantin Basturea on Social Media

Constantin contends that many companies are still in the "I Want" stage. They see a story about blogging and say "I want blogging."

Constantin remarks on the Dell story that recently appears in Business Week and how they have become a success story. One point he raised is that it took a year from when they first realized people were talking about them in the blogosphere to do outreach, get a blog up and running, and start to change their business practices. He feels that companies need to have realistic expectations about what it takes to get to make a change and that it may not happen at the fast-paced speed of the blogosphere, for example.