Is Twitter Better for Live Blogging of an Event?

Compare the Connect blog to the Flicker tweets feed. Which gives better live coverage of the event?

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Tags: UGA Connect 2007 Conference

Constantin Basturea on Social Media

Constantin contends that many companies are still in the "I Want" stage. They see a story about blogging and say "I want blogging."

Constantin remarks on the Dell story that recently appears in Business Week and how they have become a success story. One point he raised is that it took a year from when they first realized people were talking about them in the blogosphere to do outreach, get a blog up and running, and start to change their business practices. He feels that companies need to have realistic expectations about what it takes to get to make a change and that it may not happen at the fast-paced speed of the blogosphere, for example.


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Tags: UGA Connect 2007 Conference

KD Paine on Social Media Measurement

A few quotations from KD's talk:

There is no market for your message. Does it matter that you reached eyeballs? Or does it matter that you engaged people in a conversation?

Spin is dead. Long live transparency. If you want to increase trust, increase your transparency.

ROI doesn't mean what it used to. If you're just measuring hits then you're in trouble (HITS = How Idiots Track Success). Measure what people are doing with the content you provide.

KD is suggestion people look at Forrester's approach to engagement: Involvement, Interaction, Intimacy, and Influence.

KD is also working on a transparency index, which is a combination of what you disclose because you have to, because you want to, and because it's the right thing to do.

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Tags: UGA Connect 2007 Conference

Josh Hallett on Social Media

A couple quotations from Josh Hallet on Social Media:

"Technology will never replace people. People who use technology will replace people who don't."

"When hiring for their last position at Josh's PR agency the decision to hire the candidate was based on how well they used social media, specifically how the candidate used Facebook to promote events for her sorority."

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Tags: UGA Connect 2007 Conference

Live from Athens! (Georgia, that is)

In Athens at the University of Georgia for the Connect Public Relations and Social Media Conference.

The conference kicked off last night with Kevin Dugan talking about the new world of social media and the opportunities, and potential dark side, it presents for PR professionals. His talk was titled "We>Me" and did a nice job to set up some of the core issues with social media: transparency, human connection, having clear goals for working with social media technologies rather than just the "shiny tools" themselves. He also asked us to consider "what is content?" -- PR traditionally considers just "text" as content but he feels it's much broader including audio, video, links, comments, etc.

I speak at 10:30 am on "Organizing for Conversation: What Research Needs to Tell Us". I will discuss my four phase model of conversational engagement which focuses on how organizations come to understand what it means to "join in the conversation".

Here are the official social media venues: conference blog, Flickr pics, and Twitter feeds.

Should be fun!

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication UGA Connect 2007 Conference