I'd like to draw attention to some of the work my undergraduate students have been doing here at Northeastern.
As part of a class assignment I asked students to record, via a web-based survey, three conversations they had about an organization, brand, product, or service. They then wrote a 500-word essay about any patterns they noticed in their own WOM communication practices.
I have received permission from each of the students to post their brief essays (in alphabetical order):
Kait FalconerFeel free to comment on their essays!
Andrea Manners
Anne McGrath
Holly Jackson
Taslim Sidi
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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication
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