I'd like to draw attention to some of the work my undergraduate students have been doing here at Northeastern.
As part of a class assignment I asked students to record, via a web-based survey, three conversations they had about an organization, brand, product, or service. They then wrote a 500-word essay about any patterns they noticed in their own WOM communication practices.
I have received permission from each of the students to post their brief essays (in alphabetical order):
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication