Kudos to the MediaCat team for hosting the First Word-of-Mouth Marketing Conference in Turkey. It was truly impressive. The conference was well organized and the meeting room was impressively designed and branded (per the picture above). The lobby outside was chock full of vendors, even with a booth giving away free cigarettes (very odd to see this being from the States).
The room was packed full, with some people standing in the back of the room (though later someone pointed out there were a few seats available so they could sit down). I don't have the final count but 400-500 were expected and given the room was full I would assume the numbers were somewhere in the range.
Representatives from a number of the major brands in Turkey were present and at various levels of the corporate food chain. There were also two invited bloggers chronicling the event -- I'll try to find links to their pages***. And, there were even a couple of PhD students who drove 7 1/2 hours just to see the presentations.
A PDF file of my slides are posted at my download page (after the registration screen navigate to "Presentations").
If this conference is any indication, Turkey is definitely ready for WOM!
Download My Presentation
*** Here are the links to the Turkish bloggers at the event: Alemsah Ozturk and Alper Akcan Here's their presentation. Thanks to Hilal Betin for providing these links!
Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication