Tuesday, December 05, 2006

WOMBP: December 2006 Update

The latest version of the WOM Marketing Communication Bibliography Project (WOMBP) is now uploaded. You can access it at my download page.

Here's the background of the project and details of the contributors.

Below are new entries in this version (these aren't necessarily new studies, they just weren't included in the last update):

Anderson, E. W., C. Fornell, et al. (2004). "Customer Satisfaction and Shareholder Value." Journal of Marketing 68: 172-185.

Chandon, P., V. G. Morwitz, et al. (2005). "Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research." Journal of Marketing 69: 1-14.

Dawar, N., P. M. Parker, et al. (1996). "A Cross-Cultural Study of Interpersonal Information Exchange." Journal of International Business Studies 27(3): 36.

Dholakia, U. M. and V. G. Morwitz (2002). "The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement." Journal of Consumer Research 29(2).

English, B. (2000). "Pitching her tent "word of mouth", plus author Anita Diamant's promotional moxie, make for success." Boston Globe February 24, 2000: F1.

Helm, S. (2003). "Calculating the value of customers' referrals." Managing Service Quality 13(2): 124-133.

InfoMag (2006). "Surging Interest." InfoMag.

Kiecker, P. and D. Cowles (2003). "Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth." Journal of Euromarketing 11(2): 71-88.

Mittal, V. and W. A. Kamakura (2001). "Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics." Journal of Marketing Research 38(1).

Morgan, N. A. and L. L. Rego (2006). "The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance." Marketing Science 25(5): 426-439.

Nicks, S. (2006). "What Not to Do With Net Promoter." Business Week Online August 1, 2006.

Oliver, R. L. (1999). "Whence Consumer Loyalty?" Journal of Marketing 63(Special Issue): 33-44.

Stokes, D. and W. Lomax (2001). "Taking Control of Word-of-Mouth Marketing: The Case of an Entrepreneurial Hotelier." Kingston Business School 44: 1-18.

Story, L. (2006). "What We Talk About When We Talk About Brands." The New York Times November 24, 2006.

Systems, S. (2004). "Growing your business with Net Promoter." White Paper: 1-11.

TARP "Measuring the Grapevine-Consumer Response and Word-of-Mouth." TARP White Paper: 1-25.

Vox, M. (2006). "Moms: WOM's Good, So's Online." Marketing VOX Online.

Wangenheim, F. V. and T. Bayon (2003). "The effect of word of mouth on services switching; Measurement and moderating variables." European Journal of Marketing 38(9/10): 1173-1195.

Yu, L. (2005). "How Companies Turn Buzz Into Sales." MIT Sloan Management Review Winter 2005.