Word-of-Mouth Communication Study

This blog creates a space to discuss my research on word-of-mouth communication and buzz marketing practices.

Wednesday, November 29, 2006

Proud Teacher

Three students from my WOM, Buzz, and Viral Marketing Communication class (Summer 2006) will be presenting at the WOMMA Research Symposium in D.C. Here's the press release!

Congrats Carrie, Ken, and Nick!

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication

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Posted by Walter Carl at 2:35 PM  

Labels: Academics, Higher Education, WOMMA

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Walter Carl
I am founder and Chief Research Officer at ChatThreads Corp., an innovative word of mouth research firm that provides independent, third-party measurement services and derives actionable insights from how WOM communication spreads among individuals and social networks. I received my Ph.D. from the University of Iowa and my master's degree from the University of North Carolina at Chapel Hill.
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