Thursday, August 03, 2006

Need The Latest Stats on Word-of-Mouth For Your Presentation Tomorrow?

I receive a call or e-mail at least once a week from a reporter, a company, a student, etc. where a question is asked about the latest stats on WOM. Well my life just got a lot easier because I can refer them to a resource provided by the Word of Mouth Marketing Association called "Stats, and Data, and Numbers, Oh My!" (PDF).

It's billed as "all the facts and figures about word of mouth that you can eat" and it's a good thing because there's a lot of hungry people out there looking for this information.

The stats are organized according to four areas: 1) why WOM is important, 2) who is creating and relying on WOM, 3) where WOM is happening, and 4) what is being said.

The numbers were compiled by Ann Green of Millward Brown, Ed Keller of the Keller Fay Group, and Greg Wester of VoodooVox for WOMMA's recent WOMBAT 2 conference in San Francisco.

Bon app├ętit!

Hat tip to the WOMMA Research Blog

Disclosure: WOMMA Advisory Board Member