WOM Among Youth

I was recently asked via e-mail about the connection between WOM and the youth demographic and if I had any insights from my academic research in this area. The specific questions were as follows: does WOM travel differently among youth? Does technology acceptance impact connections? Are there more conversations happening online vs. live for youth? Are their networks wider, deeper or have no difference to the average 40 year old? Are there different categories of discussions?

I posted my response to this inquiry on WOMMA's new research blog, so check it out! [[Added 05/25/2007: New link for WOMMA research blog post]].

By the way, WOMBAT 2 (WOM Basic Training conference) is coming up quickly. The meeting will be out in San Francisco.

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Tags: WOM word of mouth Word-of-Mouth Marketing marketing communication