The Word-of-Mouth Marketing Association (WOMMA) will host their next conference -- Word of Mouth Basic Training -- in Orlando, FL, January 19-20, 2006.
I'll be speaking on Day 1. Here's the title and blurb for the panel, along with my fellow panelists:
Measurement 2: Why People Talk: Consumer Behavior and Word of Mouth
Walter Carl, Professor, Northeastern University
Kerry Stranman, Partner, Chief Strategist, MotiveQuest
David Fletcher, MD MediaLab, Mediaedge:cia UK
Learn how consumers interact in a word of mouth world. Discover what gets them talking, why they get active in discussions -- and why they don’t. Learn how to understand their motivations and how to measure them.
You can get a $100 discount by using the following code when you register: "speakerdeal"
Disclosure: I am an Advisory Board member for WOMMA and received an e-mail asking me to mention the conference on my blog, which I am happy to do :-)