Thursday, September 22, 2005

Pre-Press Version of "What's All The Buzz About?" Now Available!

I have recently posted a pre-press version of my manuscript entitled "What's All The Buzz About? Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices". The official version of the manuscript will be published in Management Communication Quarterly later next year (2006).

You can download the pre-press copy from my Northeastern faculty website download page (please note that you will be greeted with a simple form to fill out that asks for your name, institution, and e-mail address).

This manuscript served as the basis for a BzzAgent white paper entitled "The Value of Managed Word-of-Mouth".

Feel free to post comments to this manuscript here or on your own blog. If you want to comment on your own blog, please provide the link to my download page ( rather than uploading or mirroring the PDF file.