Wednesday, July 20, 2005

International Conference on Word-of-Mouth Marketing

The website for the first international conference devoted exclusively to word-of-mouth marketing was just released. The English version of the site is

The conference is being sponsored by the Brand Sciences Institute and will feature speakers from a number of leading advertising and marketing agencies, market research firms, multinational companies, and academic researchers. I'll be presenting my latest research findings on WOM communication and buzz marketing.

A neat feature of the conference is that it's not-for-profit; any proceeds will be put in a fund to support additional WOM research.

The conference is 6-7 October 2005 in Hamburg, Germany and is limited to the first 200 participants.