Reflecting on Your Own Word of Mouth Communication Practices

I'd like to draw attention to some of the work my undergraduate students have been doing here at Northeastern.

As part of a class assignment I asked students to record, via a web-based survey, three conversations they had about an organization, brand, product, or service. They then wrote a 500-word essay about any patterns they noticed in their own WOM communication practices.

I have received permission from each of the students to post their brief essays (in alphabetical order):

Kait Falconer
Andrea Manners
Anne McGrath
Holly Jackson
Taslim Sidi

Feel free to comment on their essays!

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Tags: WOM word of mouth Word-of-Mouth Marketing buzz marketing viral marketing marketing communication