Word-of-Mouth Communication Study

Thanks for visiting! To read my most recent thoughts on word of mouth communication research and measurement please visit my new blog home a...

As an update to an earlier post here's a link to a free PDF version of the Admap article : "Is Talking Getting You Anywhere? Measur...

What are you doing at noon EST on Thursday, April 9th? You should be calling in to the free webinar I am doing (courtesy of the Word of Mou...

Be sure to check out the current issue (April 2009) of Admap which has a series of articles on word of mouth. Articles include: Where is ta...

If you haven't heard yet be sure to check out Emanuel Rosen's newly revised book The Anatomy of Buzz Revisited . I have long advocat...

Facebook has a new way of describing itself. It used to be: "Facebook is a social utility that connects you to the people around you....

There's a fascinating article in the New York Times about how Unilver is attempting to map the spread of conversations about their Vase...