WOMBP: February 2007 Update

The latest version of the WOM Marketing Communication Bibliography Project (WOMBP) is now uploaded. You can access it at my download page.

Here's the background of the project and details of the contributors.

Below are new entries in this version (these aren't necessarily new studies, they just weren't included in the last update):

Akande, A. and F. Odewale (1994). "One More Time: How to Stop Company Rumours." Leadership & Organization Development Journal 15(4): 27-30.

Archer, N. P. and G. O. Wesolowsky (1994). "A dynamic service quality cost model with word-of-mouth advertising." European Journal of Operational Research 78(3): 355-366.

Arnould, E. J. and C. J. Thompson (2005). "Consumer Culture Theory (CCT): Twenty Years of Research." Journal of Consumer Research 31: 868-882.

Athanassopoulos, A., S. Gounaris, et al. (2001). "Behavioural responses to customer satisfaction: an empirical study." European Journal of Marketing 35(5/6): 687-707.

Bond, J. and R. Kirshenbaum (1998). "Under the Radar: Talking to Today's Cynical Consumer."

Cooil, B., T. L. Keiningham, et al. (2007). "A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics." Journal of Marketing 71: 67-83.

Coulter, R. A., L. L. Price, et al. (2003). "Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe." Journal of Consumer Research 30.

Creelman, J. (1992). "Word of mouth." Managing Service Quality 2(5).

Delgadillo, Y. and J. Edson (2004). "Narrative Word-of-Mouth Communication: Exploring Memory and Attitude Effects of Consumer Storytelling." Advances in Consumer Research 31: 186-192.

DeVany, A. and C. Lee (2000). "Quality signals in information cascades and the dynamics of the distribution of motion picture box office revenues." Journal of Economic Dynamics & Control 25: 593-614.

Dodson, J. A. and E. Muller (1978). "Models of New Product Diffusion through Advertising and Word-of-Mouth." Management Science 24(15): 1568-1578.

Donavan, D. T., J. C. Mowen, et al. (1999). "Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content." Marketing Letters 10(1): 23-34.

Feldman, S. (1994). "The Talk of the Town." Management Review April: 36-41.

Fisk, G. (1969). "Word of Mouth Advertising Review." Journal of Marketing Research February: 112.

Gelb, B. D. and S. Sundaram (2002). "Adapting to "word of mouse"." Business Horizons July-August: 21-25.

Hausman, A. V. (2003). "Professional service relationships: a multi-context study of factors impacting satisfaction, re-patronization, and recommendations." Journal of Services Marketing 17(3): 226-242.

Jain, D., V. Mahajan, et al. (1995). "An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product." Journal of Product Innovations Management 12: 124-135.

Kleinfeld, J. (2001). "Six Degrees of Separation: An Urban Myth?" Forthcoming.

Kleinfeld, J. (2002). "Could It Be a Big World?" Forthcoming.

Kover, A. J. (1976). "Careers and Noncommunication: THe Case of Academic and Applied Marketing Research." Journal of Marketing Research 13: 339-344.

Kumar, V. and T. V. Krishnan (2002). "Research Note Multinational Diffusion Models: An Alternative Framework." Marketing Science 21(3): 318-330.

Langer, J. (1997). "What Consumers Wish Brand Managers Knew." Jounral of Advertising Research November - December: 60-65.

Lau, G. T. (Sophia Ng). "Individual and Situational Factors Influencing Negative Word-of-Mouth Behavior." Canadian Journal of Administrative Sciences 18(3): 163-178.

Mahajan, V., E. Muller, et al. "New Product Diffusion Models in Marketing: A Review and Directions for Research." Journal of Marketing 54: 1-26.

Morone, P. and R. Taylor (2005). "Knowledge diffusion dynamics and network properties of face-to-face interactions." Journal of Evolutionary Economics 14: 327-351.

Preston, I. L. (1985). "The Developing Detachment of Advertising Research from the Study of Advertisers' Goals." Current Issues & Research in Advertising: 1-15.

Rao, A. G. and M. Yamada (1988). "Forecasting with a Repeat Purchase Diffusion Model." Management Science 34(6): 734-752.

Rosen, D. E., J. E. Schroeder, et al. (1998). "Marketing High Tech Products: Lessons in Customer Focus from the Marketplace." Academy of Marketing Science Review 6: 1-19.

Ryu, G. and L. Feick (2007). "A Penny for Your Thoughts: Referral Reward Programs and Referral Liklihood." Jounral of Marketing 71: 84-94.

Sultan, F., J. U. Farley, et al. (1990). "A Meta-Analysis of Applications of Diffusion Models." Jounral of Marketing Research 27: 70-77.

Taylor, S. A. and G. L. Hunter (2002). "The impact of loyalty with e-CRM software and e-services." International Journal of Service Industry Management 13(5): 452-474.

Warrington, T. (2001). "Book Review: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth." Journal of Consumer Marketing 19(4): 364-366.

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